Wednesday, October 13, 2010

Black & Hispanic Youth Consume the MOST media...Now the real question is - What are they watching?

A recent national survey by the Kaiser Family Foundation found that the amount of time young people spend with entertainment media has risen dramatically, especially among minority youth. Today, 8-18 year-olds devote an average of 7 hours and 38 minutes (7:38) to using entertainment media across a typical day (more than 53 hours a week). And because they spend so much of that time 'media multitasking' (using more than one medium at a time), they actually manage to pack a total of 10 hours and 45 minutes (10:45) worth of media content into those 7½ hours.

Furthermore, substantial differences in media consumption emerge between White youth and Black or Hispanic youth, with the latter two groups consuming nearly 4.5 hours more media daily (13:00 of total media exposure for Hispanics, 12:59 for Blacks, and 8:36 for Whites). The difference between White and minority youth is largest for TV: Black youth spend an average of 2:18 more per day with TV than White youth. The only medium where there are no racial or ethnic differences is print.

No comments:

Post a Comment