Wednesday, October 13, 2010

Study Finds: Today's Youth Prefer "Fame" over "Profession" & Black Children are More Desperate for it


Jake Halpern is an author, journalist, and radio producer. His book, "Fame Junkies" explores the fascinating and often dark implications of America's obsession with fame. As part of his research for the book, Halpern surveyed 650 teenagers in the Rochester, New York area to analyze how teens think about fame. The results produced some alarming findings that reinforce the need for projects like V.I.P.s.

Take a look at some of Halpern's key findings below:

*Forget being President of Harvard – Make me a Celebrity Personal Assistant…

A question asked: “When you grow up, which of the following jobs would you most like to have?” There were five options to chose from and, among girls, the results were as follows: 9.5% chose “the chief of a major company like General Motors”; 9.8% chose “a Navy Seal”; 13.6% chose “a United States Senator”; 23.7% chose “the president of a great university like Harvard or Yale”; and 43.4% chose “the personal assistant to a very famous singer or movie star.”
It’s worth noting: Research psychologists, like Robert Cialdini at Arizona State University, have long suspected that people with low-self esteem are the ones most likely to “bask in the reflected glory” of others. This appears to be true here. For example, among girls who indicated that they received bad grades in school (i.e., C’s or below), the percentage who opted to become assistants rose to 67%. What’s more, among both boys and girls who got bad grades – and who described themselves as being unpopular at school – the percentage who opted to become assistants rose further to 80%.

*Black Kids Are More Desperate for Fame…

African American kids were especially keen on becoming famous. When asked whether they would rather become famous, smarter, stronger, or more beautiful, 42% of them opted for fame whereas only 21% of whites did so. What’s more, almost 44% of African Americans said that their families would love them more if they became famous, while only 27% of white students said so.
It’s Worth Noting: Of course, there are many ways to explain this data, but one factor to be considered is that African American kids often have especially hard childhoods. According to a 2005 article in the New York Times, two-thirds of black children are born out of wedlock and nearly half of those children who live in single-parent households are poor. All of this seems to suggest that hardship may be driving many African American kids to embrace fame as a remedy to their woes.

*Teens who watch TV and read “glam mags” want and expect fame the most…

According to the study, teenagers who regularly watch certain celebrity-focused TV shows – namely Entertainment Tonight, Access Hollywood, and Insider – are more likely to believe that they themselves will someday become famous. The same trend appears to be true for those teenagers who read celebrity-focused magazines like US Weekly, Star, People, Teen People, YM and J-14. There is also a strong correlation between how many hours of television that teenagers watch in general and how badly they want to become famous. One of the questions on the survey asked: “If you could push a magic button that would change your life in one way, which of the following would you pick?” The options were (a) becoming smarter, (b) becoming much bigger or stronger, (c) becoming famous, (d) becoming more beautiful, and (e) my life doesn’t need any changing. Among those teens who watched one hour of television a day or less, only 15% of the boys and 17% of the girls opted for fame. But among those teens who watched five hours or more a day – and a good number of them did – 29% of the boys and 37% of the girls opted for fame.

*Heavy TV-watchers are especially likely to believe that fame will improve their lives…

Findings from the survey also suggest that teenagers who watch television frequently are more likely to believe that fame will improve their lives. For example, teens who watch five hours or more of television a day are significantly more likely than those who watch just an hour or less to agree with the statement, “Becoming a celebrity [will] make you happier.” Teens who watch five hours of television or more a day are also twice as likely as those who watch an hour or less to believe that their family will love them more if they become a celebrity.


For more on Halpern's study, please click here.

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